I’m Kristy Lee 🙂. I’m a designer currently at Riot Games leading Gameplay UX on Teamfight Tactics. I design engaging, replayable experiences that fuel hype, amplify fun, and keep players coming back for more.

I’m Kristy Lee 🙂. I’m a designer currently at Riot Games leading Gameplay UX on Teamfight Tactics. I design engaging, replayable experiences that fuel hype, amplify fun, and keep players coming back for more.

Led and shipped

Led and shipped

I’m Kristy Lee 🙂. I’m a designer currently at Riot Games leading Gameplay UX on Teamfight Tactics. I design engaging, replayable experiences that fuel hype, amplify fun, and keep players coming back for more.

2025

Riot Games Teamfight Tactics

Desktop and Mobile

2025

Riot Games Teamfight Tactics

Desktop and Mobile

Since 2023, I’ve led Gameplay UX for Teamfight Tactics, designing end-to-end player experiences that drive engagement, retention, and replayability across millions of players worldwide. As the UX lead for the Gameplay initiative, I defined and delivered UX outcomes for every season, game mode, and quality-of-life feature and I translated complex gameplay systems into intuitive, rewarding experiences. I collaborated closely with Visual Design, Engineering, Art, SFX, and VFX teams to ensure a cohesive and accessible experience across platforms. My work focuses on making deep systems approachable and fun while also balancing gameplay clarity and mastery so players can enjoy both the strategy and the surprise.



NOTABLE


Season 13 brought the world of Arcane Season 2 on Netflix to life inside TFT. Every gameplay mechanic was designed to deepen the connection to the show’s narrative, creating one of the most ambitious and immersive experiences in TFT. We achieved record-high retention with this season which set a new standard for engagement.

UX LEAD

User Experience

Interaction

Prototype

VisD, Art, SFX, VFX direction

SHIPPED

Season 9.5, 11, 13, 14 ,15, …

DoubleUp Mode

Item Bench Revamp

Carousel Revamp

Top 4 Experience

2022

Surefront

Responsive Web

2022

Surefront

Responsive Web

I was the sole Product Designer at Surefront and I designed the end-to-end experience of our B2B responsive web app with the goal of making collaboration and negotiation between Suppliers and Retailers easy and seamless so they can get products to market quicker. A secondary goal was to give the app a modern look and feel and be very product image-forward, so both parties can navigate and buy and sell more efficiently and effectively.



NOTABLE


At Surefront, I designed scalable, end-to-end workflows that helped suppliers and retailers manage thousands of products, negotiate multi-million-dollar deals, and bring products to market. I also integrated Surefront’s tiered subscription model and up-sell to premium features into their experience.

I was the sole Product Designer at Surefront and I designed the end-to-end experience of our B2B responsive web app with the goal of making collaboration and negotiation between Suppliers and Retailers easy and seamless so they can get products to market quicker. A secondary goal was to give the app a modern look and feel and be very product image-forward, so both parties can navigate and buy and sell more efficiently and effectively.



NOTABLE


At Surefront, I designed scalable, end-to-end workflows that helped suppliers and retailers manage thousands of products, negotiate multi-million-dollar deals, and bring products to market. I also integrated Surefront’s tiered subscription model and up-sell to premium features into their experience.

PRODUCT DESIGNER

Design Direction

Interaction

Prototype

Visual Design

Design System

2021

TheNewBoston

Responsive Web and Desktop

2021

TheNewBoston

Responsive Web and Desktop

2021

TheNewBoston

Responsive Web

and Desktop

2021

TheNewBoston

Responsive Web and Desktop

2021

TheNewBoston

Responsive Web and Desktop

I led UX design for our blockchain wallet (alpha and beta), focusing on creating an intuitive experience that made it easy for community members new to blockchain to transact TNB coins and participate in the ecosystem. I also defined the content strategy and design direction for the blockchain’s website by aligning it with our product goals, site metrics, and community needs to attract contributors, grow developer engagement, and help developers understand how to contribute effectively.



NOTABLE


TheNewBoston blockchain was an open-source crypto project that my Founder, our engineer, and I built from the ground up. The goal was to enable anyone to create and use crypto-based apps to make crypto technology accessible for every day use. It was a mission we were deeply passionate about and by the 2nd year, we had 12+ apps built on our blockchain, a community of 4k members on Discord, and we reached a $1 million market cap.

I led UX design for our blockchain wallet (alpha and beta), focusing on creating an intuitive experience that made it easy for community members new to blockchain to transact TNB coins and participate in the ecosystem. I also defined the content strategy and design direction for the blockchain’s website by aligning it with our product goals, site metrics, and community needs to attract contributors, grow developer engagement, and help developers understand how to contribute effectively.



NOTABLE


TheNewBoston blockchain was an open-source crypto project that my Founder, our engineer, and I built from the ground up. The goal was to enable anyone to create and use crypto-based apps to make crypto technology accessible for every day use. It was a mission we were deeply passionate about and by the 2nd year, we had 12+ apps built on our blockchain, a community of 4k members on Discord, and we reached a $1 million market cap.

COFOUNDER & PRODUCT DESIGNER

Product Direction

User Experience

Content Strategy

Growth & Engagement

Thank you

kristykjlee@gmail.com

Thank you

kristykjlee@gmail.com

Thank you

kristykjlee@gmail.com

Thank you

kristykjlee@gmail.com

Thank you

kristykjlee@gmail.com

Thank you

kristykjlee@gmail.com